Hi, I'm Kelli.

I started making beauty videos for one reason: I was tired of watching "reviews" that were really just commercials. If someone's telling you a $60 foundation is life-changing, you deserve to know whether they'd say the same if nobody paid them.

So that's the rule here. Every product I review, I actually wear — a full day, in real conditions, in Georgia heat and humidity. I'll tell you when the drugstore dupe wins (often) and when the splurge is genuinely worth it (sometimes).

Campbell Beauty Co. is my little corner of the internet for all of it: quick reviews and tutorials on TikTok, and longer-form thoughts here on the blog. Down the road, there's a signature fragrance in the works — but only when it's something I'd wear every day myself.

Thanks for being here. Come say hi on TikTok — I read the comments.