Campbell Beauty Co.

The Blog

Longer-form reviews, routines, and the thinking behind the verdicts. When 60 seconds on TikTok isn't enough, it ends up here.

Colorful eyeshadow palettes stacked on a makeup table
Behind the brand

Welcome to Campbell Beauty Co.

Why I started reviewing makeup, what "honest" means here, and what's coming next.

 Woman applying tinted lip balm
Tutorials

The 5-Minute Everyday Makeup Routine

Seven steps, one mirror, zero stress — the routine I reach for on real mornings.

 Rows of lipsticks in a range of shades
Behind the reviews

How I Review Makeup (and Why You Can Trust It)

My full wear-test process — from first swatch to end-of-day verdict.