If you found your way here from my TikTok — hi, welcome, I'm so glad you came. If you landed here some other way, let me introduce myself: I'm Kelli, and Campbell Beauty Co. is my home for honest makeup reviews and everyday beauty tips.
Why I started this
Like most of you, I've bought products because someone on the internet swore by them — and then watched that same product crease, smudge, or vanish off my face before lunch. Somewhere along the way, "review" started meaning "ad," and it got hard to tell who was being straight with you.
I wanted a place where the answer to "but would you buy it again with your own money?" is the whole point of the review. That's what this is.
Every product gets a full day on my actual face before it gets a verdict. No exceptions.
What "honest" means here
- Real wear-tests. A full day in Georgia heat and humidity — not a two-minute swatch under ring lights.
- My own money first. The default is products I bought myself. If anything is ever gifted or sponsored, it will say so clearly, every time.
- Drugstore gets a fair shot. Some of my favorite products cost less than a fancy coffee, and I'll always tell you when the cheap one wins.
- No fear-mongering, no medical claims. I review makeup. For anything skin-health related, talk to a dermatologist — not a beauty creator.
Where to find everything
The quick stuff — 60-second reviews, tutorials, get-ready-with-me's — lives on @kel_campbell on TikTok. This blog is for the longer version: full routines, detailed comparisons, and the reasoning behind the verdicts you see in the videos.
What's coming
Two things I'm excited about. First, more written reviews — the kind with enough room to explain why something works or doesn't. Second, a longer-term project I've dreamed about for years: a Campbell Beauty Co. signature fragrance. It's still in the works, and I won't put it out until it's something I'd wear every single day. Follow along on TikTok for updates.
Thanks for reading this far. Go watch a video, leave a comment, and tell me what you want reviewed next — I genuinely read them.
— Kelli